INTRODUCING: DAVID R. KING
DAVID R. KING a.k.a. DAVID2U
Your Fractional Executive
Digital Audio Video I Deliver 2 U
| DAVID2U.com
A Message From DAVID, Your Fractional Executive
If you’re looking for consistent strategic guidance, measurement and optimization, this is the perfect route for you. A retainer-based Fractional CMO engagement allows me to spend a set amount of time per week (or month) dedicated to driving long-term strategies that drive results for your business.
As a CMO, Advisor and member of multiple Executive Leadership Teams, I can tell you that marketing needs to have a voice at the table. Cross-functional opportunities such as growth hacking and in-product promotion can also be missed without dedicated energy being put into low-cost, high-impact marketing techniques.
Lets Get Started & Turbocharge Vibes Tribe
Table Of Contents |
Vibes Tribe & Turbolabs Fractional Services Executive Summary Overview:
Table of Contents
- I: Our Current Mission at Hand
- II: Cutting Edge Strategy
- III: Commited To Winning
- PRIMARY IDENTIFIED GOALS
- Vibes Tribe Shorterm Objectives 3-6 Months
- Vibes Tribe Longterm Objectives 7-18 Months
- IV: Unique Fractional Model
- Fractional Executive Ops.
- V: Business Model Comparisons
- Problems WIth The Traditional Salary Model
- Our Special Fractional Retainer Features
- VI: Fractional Retainer Pricing
- Full Retainer For Vibes Tribe: $4,000 Monthly With 3 Month Minimum
- (Compared To 50-60k Yearly Salary as Stated)
I: Our Current Mission at Hand
Vibes Tribe | Present Moment Goals & Brand Vision
Vibes Tribe is currently in need of a Full-Time E – Commerce Store Operator who can IMMEDIATELY integrate theirselves into the systems of This 7-Figure Store to manage, audit, optimize and implement growth strategies to help the brand grow to & past specific MRR goals which will enable the company to scale to a point to exit.
With a Current Average of 100k – 150k in Monthly Revenue, Vibes tribe has attracted active buyers who would like to acquire the brand. To solidify these conversations in motion, 300k in MRR is a benchmark that was stated, as well as implementation of Influencer based sales channels that can properly reflect and sell the brand.
II: Cutting Edge Strategy
Vibes Tribe | Benefits & Deliverables of the Fractional E-Commerce Management Model
To meet & exceed these needs, We at Turbolabs are proposing a “Fractional CMO Model” where Not only are the fulfillment requirements of task implementation of Vibes Tribe are executed, C -Suite level guidance, consulting and implementation of Growth strategies will be integrated directly into the current existing systems that Vibes Tribe has utilized to reach these highlighted points.
Identified Key Components Required To Exceed All Goals
Branding & Positioning Audit
Scan & Review The Current Infrastructure
1. Audit Vibes Tribe From the Top Level Down to Reviewing Current Digital Footprint and highlighting gaps in marketing, sales channels & missed opportunities and strategies.
2. Review current value propositions to highlights Vibes Tribe unique selling points.
3. Create consistent brand messaging across all marketing channels and touchpoints.
Dedicated Fractional Team Operations
Your “Special Ops.”
E-Commerce Execution Team
1. Direct C Suite Leadership, Consulting & Management with a full time dedicated
e-commerce specialist from Turbolabs.
[ Two Heads are Better than One ]
2. Ease of communication and “Chain of Command” Actionable implementation Between Vibes Tribe Upper Management & Turbolabs Fractional CMO (David) + dedicated Internal E-commerce Specialist
3. Full time e-commerce management support with fractional executive quality control & implementation guidance from the Turbolabs team.
Customer Aquisition System Evolution
Penetrate The Market Past the Tipping Point
1. Develop a comprehensive digital marketing strategy to drive user acquisition from current data.
2. Implement targeted advertising campaigns across social media platforms (Facebook, Instagram, Twitter, LinkedIn) and search engines (Google, Bing).
3. Optimize shopify site and landing pages for search engines (SEO) to increase organic traffic.
4. Leverage content marketing to establish Vibes Tribe as a thought leader in the Holistic Health, Mediation & Personal Growth & Development industry (blog posts, articles, videos).
5. Enhance membership programs from current value stack to nurture leads and convert prospects into customers.
Strategic Partnerships & Influencer Marketing
Engage Trusted Industry Ambassadors
1. Source, communicate and engage trusted Influencers in this industry who have a noteworthy pull in our industry to promote Vibes Tribe.
2. Workout brand deals, offers and incentive programs for Influencers to encourage promotion consistency and advocacy.
3. Highlight potential sales opportunities with affiliate, ambassador or promotion sales structures with Top Industry Leaders for more Brand Market Penetration.
4. Implement Brand Awareness through potential press and media opportunities with selected brand spokes persons such as industry focused Podcasts, shows, seminars or events.
Sustainable Exit Friendly Solutions.
The Tribe Will Live On
1. Provide Vibes Tribe With Continued On-going support once Potential Aquisition / Exit Conversations are fully commenced.
2. Flexible acquisition options for new owners such as partial ongoing services fulfilled by Turbolabs or full offloading of services from J&J Marketing to Turbolabs for new store owner.
3. Turbolabs Dedicated e-commerce specialist will always be trained attached to Vibes Tribe systems, knowledge and operations will always stay seamless.
As These strategies are implemented, Our Fractional Model Enables Us to Quickly Pivot, Adjust & Execute Strategies as needed to Hit KPI Markers & other Highlighted Analytics For Continuous Accelerated Growth.
III: Commited To Winning
Vibes Tribe | Shorterm and Longterm Objectives & Timeline of Strategy Implementation
PRIMARY IDENTIFIED GOALS
PRIMARY GOALS FOR VIBES TRIBE:
A. Increase & Sustain Vibes Tribes Monthly Recurring Revenue to 300k+
B. Define Intergrate a full Influencer Marketing Sales Campaign with Key Figures For Brand Awareness & Growth
C. Successfully Hit All Highlighted Goals to reach
Vibes Tribe Shorterm Objectives 3-6 Months
Immediate Operations To Address in the Next 3-6 Months.
1. Full Digital Marketing Ecosystem Audit – work directly with Vibes Tribe Upper Management to audit, review and highlight new high converting opportunities translate this branding across all platforms.
2. Digital Sales Ecosystem Optimization – Formulate a Simple and Quick High retanining customer journey to ensure Clients that touch the digital ecosystem stay within the ecosystem as raving fans.
3. Digital Automation Leverage – . Map out current flow of tech stack to highlight painpoints/bottle necks that can be automated with A.I. and / or strategies.
4. Vibes Branding & Media Kits For Press – Create new Branding, Email Campaign Template, Design Language document’s to streamline marketing message, strengthen Vibes Tribe company message marketing materials for future ambassadors, media outlets & press opportunities.
5. Vibes Tribe Influencer Outreach & Sales System Integration – Work with marketing team, and Vibes Tribe Upper management to implement the most viable Influencer Campaigns and assist in sponsoring influencer marketing campaigns all relevant social media platforms. [ Direct access to Tier 1 influencer networks via DAVID2U network.]
Vibes Tribe Longterm Objectives 7-18 Months
Long Term Objectives in the Next 7-18 Months.
1. Achieve and Sustain a Monthly Recurring Revenue of 300k for Vibes Tribe.
2. Establish Vibes as a trusted and leading personal growth and development entity.
3. Develop strategic partnerships with industry influencers and organizations to increase brand awareness and marketing penetration via sales / referral / affiliate opportunities.
4. Leverage Turbolabs Fractional CMO model with David King & our Dedicated Turbolabs trained E-commerce Specialist to fullfill and excel all operations and new strategies implementations for all goes set. )
5. Secure acquisition and exit of Vibes Tribe with all highlighted KPI’s and Analytical Goals In sales channels operating place for smooth transition of assets.
IV: Unique Fractional Model
| Vibes Tribe C-Suite Fractional Services With a Dedicated E-Commerce Specialist
Fractional Executive Ops.
- Fractional CMO Consulting & Management With a Dedicated E-Commerce Specialist Provided by David King & Turbolabs
- Managing, Optimizing, Executing Vibes Tribe Marketing Operations
- Consultations With Vibes Tribe upper management team to drive sales growth.
- Marketing Mindmap, Analytics & Reporting to tightly track progress for simplified strategic actions.
- Management & Operations Training / Coaching of our Inernal Turbolabs Dedicated E-Commerce Specialist for Vibes Tribe
From DAVID KING. Your Fractional Executive & CMO
“As a Fractional CMO for Vibes Tribe, I will provide the following services for Vibes Tribe”
1. Develop and execute the marketing strategy outlined in this proposal.
2. Oversee the implementation of marketing campaigns and monitor their performance.
3. Conduct regular market research and competitive analysis to identify opportunities for growth.
4. Provide guidance and recommendations on branding, positioning, and user experience.
5. Consult with the upper management on marketing oppourtunties and strategies to implement for added growth..
6. Track key metrics and provide regular audits & reports to assess the effectiveness of marketing efforts.
7. Stay up-to-date with industry trends and emerging technologies to ensure Vibes Tribe remains competitive.
8. Assist with Exit Strategies & investor relations and prepare marketing materials for acquisition efforts.
V: Business Model Comparisons
[ Fractional Execution VS. Tradtional Models ]
Problems WIth The Traditional Salary Model
- Only One Employee Needing Training
- Time Consuming Employee Operations Onboarding
- Can Only Work Fixed Amount of Hours
- If Key Person, Cannot Easily be Replaced
- Fulltime W-2 Employment Fee's, Costs & Taxes
Our Special Fractional Retainer Features
- Two Experienced Individuals Dedicated To Your Business
- Immediate Implementation Overseen By Frac. Executive
- Near 24/7 Coverage of All Operations Between Team
- Secured Consistent Staffing and SOP Duplication
- Simplified 1099 Tax Write Offs For The Business
VI: Fractional Retainer Pricing
| Vibes Tribe Special Custom Pricing
Full Retainer For Vibes Tribe: $4,000 Monthly With 3 Month Minimum
(Compared To 50-60k Yearly Salary as Stated)
David King’s Fractional CMO/CTO/COO Services Branded as David2U &
Turbolabs Digital Fulfillment Work Synchronistically to fulfill your needs.
As we move forward, you you will receive as a bonus Turbolabs Unlimited Digital fulfillment. This is a direct benefit of working with our Fractional Executive Services.
David will Work Directly with Upper Management as the point of contact as project manager and executive advisor on ongoing management, operations, optimizations and strategy implementation.
If necssary for your team, You can also receive Talent recruitment and hiring services by With Davids expertise to help onboard new team members with system implementation to streamline new members onto your team. This is a part of the Fractional Services included.
If you have any questions please feel free to email, scale@turbolabs.io
When a project is commenced, weekly updates will be provided for a weekly sprint structure but feel free to contact at any time via text, email or other preferred method of communication. Please contact David for Details.
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